Starting up a new business during midlife can be intimidating at first, but with the right strategies, it can prove to be a highly rewarding career step which can turn around your life completely. Here are some highly useful tips for starting up a freelancing career or a business in your mid life, from the two expert marketers Seth Godin and Gary Vaynerchuk.

Godin is also called the godfather of modern marketing strategies. He has also written twenty books on the subject of effective marketing. Gary Vaynerchuk is known for building businesses and turning traditional businesses into e-commerce giants. Here’s what the two maestros have to say about modern marketing tactics

Laura Chouette/Unsplash. Utilize your USP and seize the day to make most out of your resources.

Stay unique :

Identify the most niche audience for your product and incessantly target them. This smallest group will then become your mouthpiece, and will tell others about you and your business. Investing in your core audience will not only help you expand, it will also give you the cash flow and means to help you find another set of customers.

Saying no to generic customers, those who are under-appreciative of your services may seem counter productive, but screening your customers for their enthusiasm and faith in you can build you a Stellar reputation, especially if you are in a service based business.

Scott Graham/Unsplash. Connect with like-minded people and come together to help each others’ businesses.

Create a community

The world thrives on connectedness. The era of digital and social media has enabled reaching out to audiences and potential customers for free, so make use of this opportunity. Tell the world your story, the nitty gritty of your journey. Make it as raw as possible, and the world will follow you for your realness and openness.

Do not overdo it

While using social media to connect and share your story is highly suggested, overdoing the same can backfire. Let others talk about you instead. Although, LinkedIn is a different ball game altogether. On LinkedIn, people are usually the consumers of content, so put out valuable content and you will create a community of like minded individuals within your niche.

Priscilla du Preez/Unsplash. Think what the customer wants and adapt accordingly.

Think like your audience

Both marketing gurus stressed on the importance of knowing what your audience wants and thinks like, and strategizing accordingly. Do not hype yourself up and forget the purpose of your content creation : to engage your audience and keep them hooked on. Your consumer behavior should be the driving force behind content strategy.